About
M7 Audio Limited was formed early in 2006 by seven of the top audio rental companies in the UK to bring the Midas XL8 to the rentals market on a viable basis.
In the months leading up to the launch of the XL8, the individual rental companies each looked at how they could add the new console to their hire stocks.
Each concluded that the XL8 represents a step-change in the technology of live performance systems, but while this could bring enormous benefits and opportunities, it requires an unprecedented financial investment and substantial operational and technical training.
Each of the rental companies explored models for offering the XL8 that would ensure an acceptable return on investment. They concluded that the solution was for the competing companies to collaborate. The result was M7 Audio.